ECUSTA Social Media Team
Student-led and IT-advised — the creative force behind ECUSTA's digital presence.
About the Team
The ECUSTA Social Media Team is a student-led creative unit responsible for managing ECUSTA's digital communications across social media platforms. The team operates with advisory support from the IT Department and is structured under a Principal Coordinator who oversees three specialist sub-teams.
Each sub-team is led by a student coordinator and brings together members with focused creative skills — from visual production and graphic design to editorial writing and campus journalism.
Together, they tell the story of campus life, amplify student voices, and keep the ECUSTA community informed and connected.
Graphic Design
Social Media
Camera & Video
News & Writing
Basleal Bereket
Overall strategic lead of the ECUSTA Social Media Team, overseeing all three sub-teams with direct involvement in visual production.
Team Structure
Sub-Team A
Visual Production
Responsible for the visual identity of ECUSTA's social media channels. The Visual Production team handles graphic design, camera work, video editing, and content creation — producing the imagery and footage that define how ECUSTA looks online.
Coordinator: Basleal Bereket
3 members
Sub-Team B
Design & Editorial
Bridges creative design and campus journalism. The Design & Editorial team combines graphic design skills with article writing and news reporting, ensuring that ECUSTA's content is both visually engaging and substantively informative.
Coordinator: Hassen Mohammedsiraj
4 members
Sub-Team C
Content & Media
Focuses on the creation and distribution of diverse digital content. The Content & Media team produces written articles, social media posts, and multimedia pieces that keep the student community informed, engaged, and connected.
Coordinator: Nahom Shiferaw
4 members
Meet the Team
Visual Production
PrincipalBasleal Bereket
Basleal Bereket serves as Principal Coordinator of the ECUSTA Social Media Team, providing overall s…
basleal.bereket262@ecusta-hli.edu.et
Elbethel
Elbethel is a content creator on the Visual Production sub-team, contributing to ECUSTA's digital pr…
Abigieal Bereket
Abigieal Bereket is a content creator with a talent for finding compelling narratives in everyday ca…
Abigiealbereket@ecu.edu.et
Samuel Wubetu Taye
Samuel Wubetu Taye is a graphic designer and visual media producer with a disciplined eye for compos…
Samuel.Wubetu85@ecusta-hli.edu.etDesign & Editorial
CoordinatorHassen Mohammedsiraj
Hassen Mohammedsiraj serves as coordinator of the Design & Editorial sub-team. He is known for his m…
hmabdullah25@ecusta-hli.edu.et
Nardos
Nardos is a content creator on the Design & Editorial sub-team, contributing engaging digital conten…
Natanim Amare
Natanim Amare is a graphic designer with a deep appreciation for the intersection of art and medicin…
natanim.amare296@ecu.edu.et
Gelila Sime
Gelila Sime is a writer whose work is rooted in a deep curiosity about people and their stories. She…
gsweldetsadik25@ecusta-hil.edu.etContent & Media
CoordinatorNahom Shiferaw
Nahom Shiferaw serves as coordinator of the Content & Media sub-team. He brings strong organisationa…
Nahom.Shiferaw83@ecusta-hli.edu.et
Liza Hailegziabher
Liza Hailegziabher is a writer, content creator, and graphic designer whose work is guided by a comm…
lhzergaw25@ecusta-hli.edu.et
Zemichael Biruk
Zemichael Biruk is a writer and campus journalist whose work centres on keeping the ECUSTA community…
maccurtis97@gmail.com
Efrata Berhanu
Efrata Berhanu is a content creator with a strong focus on digital engagement and community connecti…
ebbako25@ecusta-hli.edu.etRoles & Responsibilities
Coordinator
Organises team activities, manages communication, and ensures content goals are met. Serves as the bridge between the sub-team and overall leadership.
Graphic Designer
Creates visually engaging graphics, promotional materials, and branded assets for social media platforms and campus events.
Content Creator
Produces posts, captions, reels, and stories that connect with the student community and showcase campus life across all platforms.
School News & Articles
Writes and publishes news articles, campus updates, and features that inform the ECUSTA community about events, achievements, and announcements.
Student-led. IT-advised.
The ECUSTA Social Media Team runs the university's digital channels with student creativity at the helm, guided by the expertise of the IT Department.